Three common metrics that are often used in digital advertising are cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA).
Google AdWords, also known as Google Ads, is one of the most popular and effective forms of paid advertising for businesses of all sizes.
With over 2.8 billion active users, Facebook provides an unparalleled opportunity to connect with potential customers and increase brand awareness.
With the right strategies, small businesses can create ad campaigns that not only drive traffic but also result in conversions.
If you're new to the world of digital marketing, the term PPC advertising might seem intimidating at first. But rest assured, it's not as complicated as it sounds!