Design & Motion Graphics

Why Animated Videos are Key to Business Success

April 2, 2023
Why Animated Videos are Key to Business Success

Animated videos have become increasingly popular in recent years and are quickly becoming a key tool for businesses to effectively communicate their message and reach their target audience.

In fact, according to a study by Hubspot, 54% of consumers want to see more video content from a brand or business they support.

Animated videos are a great way to capture your audience's attention, explain complex concepts in a simplified way, and create a lasting impression. In this blog post, we'll explore why animated videos are key to business success and how DigitalFlic can help you create engaging and effective animated videos for your business.

Why Animated Videos are Key to Business Success

Grab Attention

In a world where people are constantly bombarded with information, it can be difficult to capture and maintain their attention. Animated videos are a great way to cut through the noise and grab your audience's attention. They are visually appealing, engaging, and can be used to tell a story in a way that captures the imagination.

Simplify Complex Concepts

Animated videos can simplify complex concepts and ideas by breaking them down into easy-to-understand visuals and animations. This makes it easier for your audience to understand your message and can help to increase engagement and retention.

Build Emotional Connections

Animated videos have the ability to create emotional connections with your audience. By using engaging characters and storytelling techniques, you can create a connection with your audience and make them more likely to remember your brand and message.

Increase Conversions

Animated videos have been shown to increase conversions and sales. According to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand's video. By creating engaging and informative animated videos, you can increase conversions and drive business growth.

Have High Shareability

Animated videos are highly shareable and can be easily shared on social media platforms, email, and other digital channels. This can help to increase brand awareness and reach a wider audience.

Enhance brand awareness

Animated videos can help create a lasting impression on your target audience, thereby boosting brand awareness. As people share and engage with your animated video content, it can attract new leads and drive traffic to your website.

Simplify complex concepts

If your business offers complex products or services, animated videos can simplify these concepts for your audience. By using animation, you can showcase how your product or service works in a visually appealing and easy-to-understand way, which can help increase conversions and sales.

Increase engagement on social media

Animated videos are a great way to create content that stands out on social media platforms. With short attention spans and a constant influx of information, it can be challenging to capture and retain your audience's attention. Animated videos, however, are visually appealing and can quickly communicate your message, which can increase engagement and shares on social media.

How DigitalFlic Can Help

At DigitalFlic, we understand the power of animated videos and can help you create engaging and effective videos for your business. Our team of experienced designers and animators can work with you to create a custom video that meets your specific needs and goals. We use the latest animation techniques and software to create high-quality videos that are visually appealing and engaging. 

You can check out our portfolio of explainer videos on our YouTube channel, where you will find examples of our work for clients across various industries. 

Our process begins with understanding your business and target audience. We work with you to develop a concept and storyboard that effectively communicates your message and captures your audience's attention. We then bring the concept to life with custom animations and voiceover, creating a video that is both informative and engaging.

Our animated videos can be used for a variety of purposes, including explainer videos, product demos, and promotional videos. We work with businesses of all sizes and industries, from startups to established brands, and can tailor our services to meet your specific needs and budget. 

If you're looking to take your business to the next level, animated videos are a key tool that can help you stand out from the competition and effectively communicate your message. At DigitalFlic, we specialize in design and motion graphic services, including animated videos. Contact us today to learn more about how we can help you create engaging and effective animated videos for your business.

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